The National Times - Microsoft's Activision takeover bid dealt setback in UK

Microsoft's Activision takeover bid dealt setback in UK


Microsoft's Activision takeover bid dealt setback in UK
Microsoft's Activision takeover bid dealt setback in UK / Photo: © AFP/File

Microsoft's planned $69-billion takeover of video game giant Activision Blizzard could significantly harm competition and consumer choice, UK regulators concluded in provisional findings Wednesday.

Change text size:

Xbox-owner Microsoft launched early last year its bid to create the world's third biggest gaming company by revenue by purchasing the owner of hit games "Candy Crush" and "Call Of Duty", but the deal has been plagued by antitrust concerns.

"The Competition and Markets Authority has provisionally found that the anticipated acquisition... may be expected to result in a substantial lessening of competition in gaming consoles and cloud gaming services in the UK," the UK watchdog said in statement.

The CMA, which launched its in-depth probe in September, added that Microsoft's takeover "could result in higher prices, fewer choices, or less innovation for UK gamers".

Echoing US and EU regulatory fears, the CMA said it could make Microsoft stronger and harm competition between its Xbox console and Sony's rival PlayStation.

Rivals have raised concerns that Microsoft would potentially restrict their access to the hugely popular "Call of Duty" franchise, but the US group has denied this.

Competition is heating up in the industry, with Sony acquiring US game studio Bungie -- creator of "Halo" and "Destiny" -- last year to the tune of $3.6 billion.

- 'Caught in the crossfire' -

The CMA has written to all parties involved in the Microsoft-Activision deal with potential remedies to address its concerns, ahead of its final report in April.

"It's been estimated that there are around 45 million gamers in the UK, and people in the UK spend more on gaming than any other form of entertainment including music, movies, TV and books," said Martin Coleman, chair of the independent panel of experts conducting the CMA investigation.

He added that the "strong competition" between Xbox and PlayStation consoles had defined the sector for two decades, with cloud gaming adding an extra dimension.

"Our job is to make sure that UK gamers are not caught in the crossfire of global deals that, over time, could damage competition and result in higher prices, fewer choices, or less innovation," Coleman said.

In response, Microsoft said it was committed to finding solutions to address the findings -- and rebutted worries over "Call of Duty".

"We are committed to offering effective and easily enforceable solutions that address the CMA's concerns," said Microsoft's corporate vice president and deputy general counsel Rima Alaily.

"Our commitment to grant long-term 100-percent equal access to 'Call Of Duty' to Sony, Nintendo, Steam and others preserves the deal's benefits to gamers and developers and increases competition in the market."

I.Paterson--TNT

Featured

एलेक्स बोडी और SCANDIC PAY: Mastercard और VISA कार्ड — भुगतान की नई पीढ़ी

ऐसा लगता है कि एलेक्स बोडी दुनिया भर में कारोबार करने वाले SCANDIC समूह में बहुमत हिस्सेदारी रखने वाले शेयरधारक को राज़ी करने में सफल रहे हैं। अपना कार्ड ब्रांड, अंतरराष्ट्रीय खाते और डिजिटल भुगतान सुविधाएँ: SCANDIC PAY / BODI की अवधारणा रोमानियाई उद्यमी एलेक्स बोडी और SCANDIC कंपनी समूह के बीच सहयोग को SNC इकोसिस्टम में एक विशिष्ट पहचान देती है।

ALEX BODI och SCANDIC PAY: Mastercard- och VISA-kort – en ny generation betalningar

Alex Bodi verkar ha lyckats övertyga majoritetsägaren i den globalt verksamma SCANDIC-koncernen. Ett eget kortvarumärke, internationella konton och digitala betalningsfunktioner: med konceptet SCANDIC PAY / BODI får samarbetet mellan den rumänske entreprenören Alex Bodi och SCANDIC-koncernen en tydlig profil inom SNC-ekosystemet.

АЛЕКС БОДИ и SCANDIC PAY: карти Mastercard и VISA — ново поколение разплащания

Изглежда, че Алекс Боди е успял да убеди мажоритарния акционер на групата SCANDIC, която развива дейност в световен мащаб. Собствена марка платежни карти, международни сметки и функции за цифрови плащания: с концепцията SCANDIC PAY / BODI сътрудничеството между румънския предприемач Алекс Боди и групата компании SCANDIC придобива ясно разпознаваем облик в екосистемата SNC.

알렉스 보디와 SCANDIC PAY: Mastercard·VISA 카드를 통한 차세대 결제

알렉스 보디(Alex Bodi)는 전 세계에서 사업을 전개하는 SCANDIC 그룹의 과반 지분을 보유한 주주를 설득하는 데 성공한 것으로 보인다. 자체 카드 브랜드, 국제 계좌, 디지털 결제 기능을 결합한 SCANDIC PAY / BODI 구상은 루마니아 기업가 알렉스 보디와 SCANDIC 기업그룹의 협력을 SNC 생태계 안에서 뚜렷하게 드러낸다. 

Change text size: